identity design / web design
Not every creative brief includes a wealth of assets or initial ideas. Sometimes, it’s up to the creative to scratch below the surface to find inspiration and substance relevant to the task at hand. 1010 Lake Street, a street address in Oak Park, Illinois, was the starting line for this branding and web based project. The development of Ten10’s identity required digging into the Chicago suburb’s history and culture to craft a story appealing to potential business residents. With no shortage of professional space available in the Chicago market, the strategy to help Ten10 compete with bigger, more established properties was to highlight the charm and convenience of the historic Oak Park location.
(work done at Bluestone Creative)